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We see an animated paddle steamer ship and then a shot of the Kunzle Showboat.
The cake is eaten by a woman, a girl and a boy and finally we see the cakes on a plate with a caption saying that they're six pence each.
A voice over describes the product and uses the slogan: "It's more than a cake it's a Kunzle".
No credits specified
In 1964 Kunzle was taken over by Fullers; in June 1968 Fuller/Kunzle was acquired by Scribbans-Kemp, and in November 1968 all the bakery interests of Scribbans-Kemp were bought by Lyons. In 1978 Lyons was acquired by Allied Breweries to form Allied Lyons. In the late 1980s the company was broken up and Lyons Cakes were sold to Rank Hovis McDougall.
Kodak stock date of 1964.
See also the shorter 15 second version of this same commercial.