Programme titles appear as an illuminated display on an office building in Birmingham. Dick Graham reports from the open air market in the Bull Ring about the new complex. He talks to a trader who describes the changes in the market from the traditional barrows to the new stalls. Vox pops with shoppers in the market. High angle views of the market. Graham next interviews Canon Bryan Green of St Martin's in the Bull Ring about his church's relationship with the market. Graham then reads out a selection of statistics relating to the construction of the Bullring and talks to traders (butcher, fishmonger and florist) inside the indoor section of the market. He then interviews Jack Love who is in charge of security and Mr Hawks the Chief Engineer. We see views of the loading bay and underground technical areas.
Film by the ATV Midlands Film Unit
Film Editor: John Taylor
Writer: Dan Douglas
Director: David Scott
Producer: Raymond Joss
Speech by the Duke of Edinburgh opening the centre on 29 May 1964 has been removed to the stock library. This is a film insert and the studio element of the programme is not held by the archive.