Alison Mitchell visits the village shop at Hamstall Ridware in Staffordshire which is involved in a shop local campaign organised by the local council and a cash and carry firm in an attempt to compete with the supermarkets. We see people shopping in the village store at Hamstall Ridware and also in a Carrefour supermarket and the prices of the goods are compared. The item ends with the nuclear bamb warning siren, which is held at the village shop, being demonstrated.
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