The film opens with shots of a woman in her 'dream kitchen' admiring Easiclene products. We then cut to the design office at Easiclene's Darlaston works where we see draughtsmen at work followed by scenes on the factory floor including porcelain sinks being coated with liquid enamel and fired. We also see wooden kitchen cabinets being assembled and painted and the production of Easiclene refrigerators. The publicity department is introduced and we see the Easiclene stand at the International Hardware Trades Fair at Olympia in London and a display of Easiclene products in the window of the Selfridges store in the capital where the loading of a dishwasher is demonstrated in store. After a view of Wolverhampton town centre we visit W.H. Podmore, a Wolverhampton shop which sells Easiclene products, followed by views of the main Co-op shop in Wolverhampton and another in-store demonstration. After a display of publicity material we see inside a television studio (ABC) where an advertising magazine for Easiclene is being rehearsed followed by a view of a cinema foyer with display linked to the feature film 'Long Hot Summer' (to promote fridges). We then see Fanny Cradock and Major Johnnie Cradock demonstrating Easiclene products at Barker's department store in London followed by views of the service department and an Easiclene van driving through Wolverhampton to attend to a fault on a washing machine. The film ends with views of the despatch department packing goods for export.
No credits specified
Easiclene were part of the Owen Organisation.