We see reporter Jenny Martin knocking on the door of the Sadie Hawkins bar. After being admitted she interviews the unnamed male owner who explains that he is already running bars aimed at men which have women working behind the counter. We see a quick shot of the interior of one of these premises. Next, Jenny interviews Brian the bar-tender about being a man in a women-only bar. Finally Jenny talks to the Countess Maisky de Touze who is the female hostess at the Sadie Hawkins bar.
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The bar is named after Sadie Hawkins, a character in the 1930s American Li'l Abner comic strip. On Sadie Hawkins Day in the comic unmarried women pursue men for marriage. The bar tender mentions the name of another bar 'The Horn and Trumpet' which may be the location of the Sadie Hawkins bar. The Birmingham Weekly Post of 20 November 1959 reported that Midland Montage had been the subject of a hoax in relation to this story. Countess Maisky de Touze was revealed to have been a 'Birmingham housewife'.