Shots of Tony Newton MP and David Trippier MP launching the campaign in Leicester with a press conference. Poster indicating that Leicester, Derby and Nottingham will be receiving money. Interview with the inner cities minister, Tony Newton who said that the purpose of the campaign was to attract local businesses to spend money in their own cities. Library shots of existing schemes, some of which have attracted private money including the Highfields task-force, Derby County's Baseball Ground and the new Djanogly City Technology College being built in Nottingham. View of waste ground off Meadow Lane in Nottingham where industrial units are to be built. Interview with the environment minister, David Trippier about the money the government is putting into the campaign. Library shot of Leicester rooftops. (+ trims of the Meadow Lane waste ground).
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