Interview with the operations director of Butlins, David Howell who said that holidaymakers were entertained and they were not affected by the weather. Interview with the chairman of the entertainments committee Ken Holland who described it as a good family centre. Interview with amusement centre owner Jimmy Button who said that you only get out of enterprises what you put in. Vox pops with holidaymakers enjoying Skegness. Views of Skegness including beach with donkey rides, fairground including the ghost train and rollercoaster, bingo hall, the new Butlins 'Fun Splash' indoor swimming pool and beach club, exterior shots of the old chalets contrasted with the newly built bungalows at Butlins holiday camp, shots of the Jolly Fisherman (Skegness mascot) meeting people on the prom. (+ 15 minutes of unedited trims).
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