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The product recall cost Cadbury's £20 million but those costs may increase due to concerns about the future safety of the brand. Questions are also being asked about why Cadbury's waited four months after the outbreak to reveal the news in June. Library shot of chocolate bars, library shots of chocolate bars on the production line at the Bournville factory and a library exterior shot of the Marlbrook factory in Leominster which was the source of the outbreak. Graphic showing the firm's profits. Interview with the Chief Executive of Cadbury Schweppes, Todd Stitzer who describes the first half results as spectacular. Sarah Moore piece to camera outside the Bournville factory. Interview with Nick Lowe of Birmingham City Council who is concerned about the long delay in announcing the outbreak. Interview with financial expert Clive Bullock who predicts that they will spend millions to build up their brand again.
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